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Beautiful Marketing Tactics
Have you ever known the beauty of surrounding yourself with really smart people? Most of us realize that we can't know everything. Isn't that why you subscribe to the source you're reading now? If the answer is "yes", you already know that...
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Ten Tall Tales of Traditional Marketing #2
You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it. ~*~*~ "Ten Tall...
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3 Simple Marketing Strategies

3 SIMPLE MARKETING STRATEGIES
Copyright 2002 Bob Leduc

These 3 simple marketing strategies work for any business.
You can implement them quickly and produce immediate
results. They won't cost you much money. And the sales
growth they generate continues as long as you continue
using them.

1. CREATE A SPECIAL COMBINATION OFFER

Combine several of your products or services into a Special
Combination Package with a price lower than the total cost
of buying each item separately. Promote it as a Special
Offer for a limited time. When you pass the expiration
date, replace it with another Special Combination Offer
using a different selection of products or services.

Special Combination Offers increase your total sales by
motivating hesitant customers to buy now so they can get
your "good deal". Special Combination Offers also increase
the size of your average sale. And bigger average sales
generate more total profit for you.

TIP: After you develop 3 or 4 different combinations you
can continuously recycle through the same series of offers.
This enables you to continue promoting Special Combination
Offers without taking the time to create new ones.

2. SINGLE OUT A SMALL CUSTOMER SEGMENT

Look for a narrowly defined niche within your targeted
market. Identify a specific group of potential customers
with a strong need (or desire) for the benefits provided by
your product or service.

Create a special version of your advertising catering to
the specific concerns and needs of prospects in this new
market. Customize your sales message so each prospect
perceives your product or service as the perfect solution
to their unique needs.

For example, one person selling a lead service to small
businesses noticed that many of her clients were network
marketers or real estate agents. She created a customized
web site for each of these 2 niche markets. The sites
looked similar. But the content was different. A visitor to
either site could assume the lead service applied
exclusively to their industry.

BONUS: A highly defined, small niche market also insulates
you from competition. Other small businesses are likely to
overlook it. And large businesses completely ignore small
market segments.

3. ESTABLISH A SUBTLE REFERRAL PROGRAM

Referrals from customers are


easier to sell than cold
prospects. And they don't cost you anything. It's too bad
you get so few of them.

You can generate a continuous flow of referrals with a
simple but subtle Customer Survey. Send it to your
customers by postal mail, email, fax or post it on your web
site. The survey I use asks only 3 questions:

1. What did you like best about our (product or service)?

2. What can we do to improve the value of our (product or
service) for you?

3. Who else do you know that wants to (state the benefit
provided by your product or service)?

The first 2 questions focus attention on the benefits you
provide. Your customers are more likely to volunteer
referrals at the 3rd question when they are already
thinking about the value of those benefits.

BONUS: You also gain something from the answers you get to
the first 2 questions. The first question often generates a
response you can use as a testimonial (with your customer's
permission). The second question may provide an early
warning of a problem you need to correct ...or it may alert
you to an opportunity you can exploit.

Select one of these simple marketing strategies and start
using it in your business. It won't take much time or
effort and you'll see results almost immediately. Then
repeat the process with each of the other 2 strategies
until all 3 are part of your marketing system. You'll enjoy
a permanent increase in your sales volume for a very small
increase in your expenses.

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

Marketing - Wikipedia, the free encyclopedia
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American Marketing Association
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Constant Contact: Easy and affordable email marketing. Create, send and track eye-catching HTML email newsletters, announcements, and promotions. Start now at ...
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www.overture.com
 
Guerrilla Marketing Online
Reports and e-zine, tool kits, coaching, and books from Jay Conrad Levinson and Mitch Meyerson.
www.gmarketing.com
 
MarketingProfs.com
Offering tutorials and articles on web and offline strategic marketing.
www.marketingprofs.com
 
Pages tagged with "marketing" on del.icio.us
... online presentation software tutorial video screencasting marketing tools ... by nathdud to game marketing web clip song marketer funny viral cool ...
del.icio.us/tag/marketing
 
What is Marketing?| MarketingProfs.com
Explains what marketing is really all about and how is is different from what ... Join over 237,300 marketing professionals...
www.marketingprofs.com/2/whatismarketing.asp
 
Search Engine Marketing | Network Solutions
Search engine marketing helps get buyers to visit your site. Learn about search engine optimization & paid search advertising products available through Network...
www.networksolutions.com/web
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
... on sites of your choice, internet marketing solution for online advertisers. ... ADS FORMATS. EBAY SELLERS. FAQ. SIGNUP. OVERVIEW. GUIDELINES. ADS FORMATS. FAQ. JOIN ...
www.bidvertiser.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing - StreamSend
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. ... Permission-Based Email Marketing Fundamentals ...
www.streamsend.com
 
Search Engine Marketing - iProspect
Get search engine marketing services from iProspect, the Original Search Engine Marketing Firm. ... to know you, your business, and your online marketing goals. ...
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Small Business Resource From Microsoft Small Business
Small business administration information from the Microsoft small business resource, an online learning center, articles, insights into the small business industry.
www.microsoft.com/smallbusiness/hub.mspx
 
MarketingVOX News
Provides daily news reported by marketing practitioners, covering all marketing topics, particularly online marketing.
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Business Marketing Association
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UNreal Marketing is a full service Online advertising agency specializing in Search Engine Marketing, Media Planning and Placement and helping with your overall ...
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